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This research paper provides the critical evaluation of the topic, ‘ Product Life Cycle and Product Innovation’ and for that purpose; it has chosen the product, handcrafted ice-cream. The concept, Product Life Cycle (PLC) is defined as the period in which a new product is launched in the market, developed and gradually removed. This report would present the problem statement, aim, and objective, methodology incorporating the data collection and analysis method and summary as well. Problem Statement             This research study is based on the product development process of the handicraft ice-creams which has suffered from various problems. From the discussions of Walden et al. (2015), this fact is evident that there is a problem associated with the collection of raw materials for the ice-cream. The ingredients of this ice-cream are mainly the dairy products (like milk, cream or a combination of both), sugar, different flavors as well as colors. Moreover, Margallo et al. (

The emergence of social media has shown a formidable growth among customers in the last three decades, particularly with the technical intervention that has revolutionized the market hugely ( Vinerean et al. 2013) . Besides, the purchasing behavior of customers has been influenced by leading brands, which is creating rising demand ( Cohen &  Arieli, 2011) . Social media also puts customers back to the business area so that they can interact with innovative ways. Problem Statement The main problem that has evolved in this research is public acceptance and Internet, which promotes an organization’s product and services ( Hollebeek, Glynn & Brodie, 2014) . It is seen as a way where the ongoing markets tend to communicate with diverse products and brand, and thus becoming a challenge currently. In order, it is witnessed that customer sensitivity is also fading out all the promotional practices and events ( Hajli, 2014) . However, the promotional focus at present for most org

Managerial problems are common in any organization having different hierarchies as well as leading heads. It is not only a matter of miscommunication but there are other gaps and managerial issues that can be faced amongst different heads of departments. The respective case has reflected a miscommunication gap between the finance and the marketing manager for the City Fertility Center, which operates in a highly competitive IVF market in Australia, as there are countless firms operating in the same base. City Fertility Centre, established in 2003 is a privately owned Fertility Centre with IVF Clinics that offer patients access to the most advanced medical diagnosis and treatment options available to conceive a baby using the state-of-the-art fertility treatment. Over the past twelve months, the company noticed a significant drop in its IVF lab services. The problem statement of the study reflects on the issue where the finance manager has doubts about the operations of the marke

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Greetings of the day!! Today I would like to tell you about the tope “How to write better and effective Case Study”. Let’s proceed further, here after reading the whole article you will be able to learn a few major points that you must keep in mind before writing a case study. 1.         What is a case study? 2.         How to prepare the case? 3.         Making a structure of the case study. 4.         Structure of the case study? These are the basic points you should know while writing case study assignments . Now let me elaborate the above points in details. What is the Meaning and definition of a case study? Basically, the case study means to investigate a business issue inside the organization or at the actual market conditions. We can take the example here. Let us assume that you are the manager or other concerned people of the organization and the sales of the organization is becoming less over the past couple of months. Here your organization will as

Writing an assignment on nursing which involves discussing a complex topic, problems, and scenarios with the proper tools and expertise. To write an assignment which is what Nursing task involves and to complete that task, what level of Skills and experience needed for solves technicalities involved in their job. The subject nursing assignment is a methodology to bring out care and pain relief technique while assisting Doctors in dispensing daily requirement of medicines to patients in healthcare. With the use of technology, skills, and expertise in facts and information which are required for the enrichment of the learning subject in nursing.  The preparation of assignment on nursing entails the dynamic contribution of dedication; hard work and the persistence to prepare a high grades assignment. It also involves the comprehend competence of performance, a systematic study of nursing and research; which should advance to look at the nursing subject in a highly developed