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Difference between Job Satisfaction the Loyalty of the Workers of the Company

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Employee loyalty is one of the crucial concerns, nowadays, faced by the managers and organizational leaders in terms of managing the organizational workforce. As employees are the most valuable aspect in the organization, they need to be nourished and guided properly, to ensure the highest cooperation and performance at workplaces. However, high employee turnover has become a common phenomenon in industries, which is due to lack of job satisfaction (Dahl and Peltier, 2014). It affects an employee’s commitment and their intention towards leaving the job enhances. Several industrial analysts, as well as reports, have been revealed that organizational success is associated with employee loyalty, which is further linked with their job satisfaction. Thus, the current research, the issue would be emphasized. Research rationale It has been revealed from several surveys that satisfied employees are committed towards their organizational responsibilities, as well as these employees are

The performance of Virgin Australia with its competitors

This strategy report emphasizes on the analysis and evaluation of the current strategy, structure and key driving factors of Virgin Australia. Methods of analysis included PESTLE, Porter's five forces, strategy canvas followed by the evaluation of strategic capabilities using VRIO matrix and SWOT. Economy and Technology proved to be the most significant factors through the PESTLE analysis. The influence through customer’s participation, reliability, innovative ideas and benefits on the aviation industry is huge. Porter’s five forces resulted in two key forces – the power of customers and the industry competitors are the two most significant forces in the market. The Strategy canvas framework compared the performance of Virgin Australia with its competitors Quanta’s and Jet Star. The results are: -         Virgin Australia should be to maintain a high level of customer service, -         keep on developing their highly skilled employees -         and ensure a magnificent Wi-