Managerial Assignment Help

Managerial problems are common in any organization having different hierarchies as well as leading heads. It is not only a matter of miscommunication but there are other gaps and managerial issues that can be faced amongst different heads of departments. The respective case has reflected a miscommunication gap between the finance and the marketing manager for the City Fertility Center, which operates in a highly competitive IVF market in Australia, as there are countless firms operating in the same base.

City Fertility Centre, established in 2003 is a privately owned Fertility Centre with IVF Clinics that offer patients access to the most advanced medical diagnosis and treatment options available to conceive a baby using the state-of-the-art fertility treatment. Over the past twelve months, the company noticed a significant drop in its IVF lab services.

The problem statement of the study reflects on the issue where the finance manager has doubts about the operations of the marketing manager. However, it is not enough to determine operational gaps based on outcomes and a decline in patient interactions due to the lack of effective strategies to attract a large number of patients.

Identification of problem

The problem in the referred case has been identified as a communication gap between the finance and the marketing manager. Having a lower profit margin in the last financial report, the finance manager has claimed that the marketing strategy of the business is not up to the mark. However, the marketing manager justified that all of the regulated marketing efforts were maintained at regular terms, therefore, it was very evident that without having marketing gaps, there must be some other reasons that the extensive range of patients was not getting into the City Fertility Center clinics. One of the gaps was identified as marginal patient treatment (Nyberg, 2011). The respective organization tends to provide support to only those patients who can pay upfront costs who register with the City Fertility Center due to which the productivity of the business seems to be marginal. The major problems in the respective context are as follow:

• ·         Communication gap between different managerial heads.
• ·         Inefficient operational strategies including treatment of restricted patients.
• ·         Marginal marketing strategies to tackle a competitor’s clinics.
• ·         Higher expenditure of IVF support that is not affordable by individuals.
• 
  

Finance Department

From the Finance Managers perspective, marketing issues that were not being observed: 

1.      Lack of radio advertising. 

2.      Lack of community engagement.

3.      Focusing on multicultural clients. 

4.      Not converting directly to public marketing patients into IVF patients.

Marketing Department 

From the perspective Marketing team, they agreed but the problem was broader.

The Marketing Manager went out and did her research and found the underlying issues. To do this the Marketing manager designed a secret shopper list to gain insight into the business intelligence of its competitor’s strategies.

Management of problem

Before searching for a solution, it is important for the respective firm to specify it. If all of the patients coming to the door are not favored unless they pay upfront, there is a possibility of negative aspect in the market. On the other hand, it is not effective or valid to blame other managerial heads regarding lower profit margin, as there are some other possibilities. The initial problem statement may place the query if it is business supportive or ethical to treat the only registered patient who can afford upfront payment or it will be better to manage all of the patients coming to the door. The IVF centers were following the same and this contrast has made a negative impact on City Fertility Center’s marginal patient interactions. At a glance, non-registered patients are working a negative marketing tool that is also lowering the reputation and brand loyalty of City Fertility Center. There is no doubt that such issues are on managerial decisions as well as operational strategy. It is possible that the respective organization does not have enough resources to manage extensive patients in an emergency term, but in order to beat competitors, it is important in the context of Australian IVF support.