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This research proposal critically evaluates the topic, ‘Impact of Tourism on the Environment with the Case Study of Australian Tourism’ . More precisely, this can be mentioned that this study would identify the positive as well as negative effects of tourism using the case study of Australia.  This is a relevant as well as contemporary topic, and therefore it has been chosen by the researchers of this study. It has been found from the various literature that the tourism industry of Australia has been facing several challenges due to the change in climate. According to the literature of Vanhove(2017) , this tourism industry can be considered as one of the significant components of the Gross Domestic Product (GDP) of Australia. It has contributed about A$47.5 billion to the economy which is equivalent to 3% of the entire GDP of Australia in the year 2015 (Tourism.australia.com 2018). The significant tourist destinations of Australia are Sydney opera house, Great Barrier Reef, Sydney H

This research paper provides the critical evaluation of the topic, ‘ Product Life Cycle and Product Innovation’ and for that purpose; it has chosen the product, handcrafted ice-cream. The concept, Product Life Cycle (PLC) is defined as the period in which a new product is launched in the market, developed and gradually removed. This report would present the problem statement, aim, and objective, methodology incorporating the data collection and analysis method and summary as well. Problem Statement             This research study is based on the product development process of the handicraft ice-creams which has suffered from various problems. From the discussions of Walden et al. (2015), this fact is evident that there is a problem associated with the collection of raw materials for the ice-cream. The ingredients of this ice-cream are mainly the dairy products (like milk, cream or a combination of both), sugar, different flavors as well as colors. Moreover, Margallo et al. (

The emergence of social media has shown a formidable growth among customers in the last three decades, particularly with the technical intervention that has revolutionized the market hugely ( Vinerean et al. 2013) . Besides, the purchasing behavior of customers has been influenced by leading brands, which is creating rising demand ( Cohen &  Arieli, 2011) . Social media also puts customers back to the business area so that they can interact with innovative ways. Problem Statement The main problem that has evolved in this research is public acceptance and Internet, which promotes an organization’s product and services ( Hollebeek, Glynn & Brodie, 2014) . It is seen as a way where the ongoing markets tend to communicate with diverse products and brand, and thus becoming a challenge currently. In order, it is witnessed that customer sensitivity is also fading out all the promotional practices and events ( Hajli, 2014) . However, the promotional focus at present for most org