What Is Successful Business Communication

Technological advancements occupy a vast sector in organizational performance, and the marketers are working towards recruiting skilled personnel to adopt the techniques with the industry. Social media is one of the most import blessings of eth technological advancements that help the companies in fulfilling their aims and vision. This assignment is going to discuss the impacts of social media in the organizational sectors and the related possible recommendations to overcome the situations.

Background

            As commented by Dosiand Nelson (2016), new business sectors are facing a considerable boom in the technology advancements in its operational activities and not only the more prominent houses the startups are also adopting the new and advanced technology. Technological advancements help the business by making it change, grow and shift as par the changing nature of the competitive market. The sectors of intelligence and human knowledge are also developing day by day through the involvement of technology. Business owners hire professionals who can help companies in the successful implementation of technology in the operational activities of the company. Not only the events, but communication in the workplaces also changes a lot due to the advancements in the technology. Sharing of the messages is now much more clear, straightforward and understandable within the workforces. Among the other means, social media occupies a vast area that eases exchanging of information as well as views through all over the working environment.

Aims

            The main aim of the study is to discuss the positive and negative impact of social media within the workplaces and to address the strategic as well as practical solutions to minimize the effect.

Objectives

            The objectives of conducting this study are

•           To identify the various uses of social media as a communicational strategy in the workplace.

•           To analyze the opportunities behind using social media as a communication tool.

•           To examine the threats of social media while using in companies.

•           To address the practical strategies to overcome situations while providing growth.

Issue

Some entrepreneurs consider social media as the next big thing that is a short but powerful technology that must be used in the welfare of the companies. However, in some cases, it has no such advantages and complex and steep learning curve and non-understandable by the marketers. Social media developed a quick sensation within the industries and generates the marketing interest among the marketers by increasing traffics to their websites. As discussed by Gunitsky (2015), other than the communication tool, it also demonstrates an enormous potential for increasing sales by providing the natural ways of adopting the initiatives. Business owners hire professionals who can help companies in the successful implementation of technology in the operational activities of the company. By choosing social media facilities, companies get an enormous amount of brand recognition through them all over and 24*7 visibilities.