WHAT IS MANAGERIAL ISSUE

Managerial problems are common in any organization having different hierarchies as well as leading heads. It is not only a matter of communication gap, but there are some other gaps that miscommunication and managerial issues are faced among different heads. The respective case has reflected a miscommunication among finance and marketing manager. City Fertility Center is operating in a highly competitive market of Australia as there are countless firms operating in the same base. Therefore, there is a possibility that based on outcomes or operations, managerial heads may engage among conflicts. The problem statement of the study has reflected the same issue while the finance manager is making doubts about the operations of the marketing manager. However, it is not enough to determine operational gaps based on outcomes or fewer interactions of patients. It is also possible that the City Fertility Center is not making enough support or not following efficient strategies to attract a large number of patients (Hoejmose&Adrien-Kirby, 2010).

The problem in the referred case has been identified as a gap between finance and marketing manager. Having a lower profit margin in the last report, the finance manager has claimed that marketing activities of City Fertility Center are not up to the mark. On the other hand, the market manager has justified that all of the regulated marketing efforts are maintained in regular terms. Therefore, it is very evident that without having marketing gaps, there must be some other reasons that an extensive range of patients is not getting into City Fertility Center. However, one of the gaps in the same field has been identified as marginal patient treatment (Nyberg, 2011). The respective organization tends to make support to the patients only those are registered with City Fertility Center. In that concern, the productivity of the business seems to be marginal. The major problems in the respective context are as follow:

•           The communication gap between different managerial heads

•           Inefficient operational strategies including treatment of restricted patients

•           Marginal marketing strategies based on competitors only

•           Unavailability of egg and fertilizer support in the budget clinics

•           Higher expenditure of IVM support that is not affordable by individuals

Before searching for a solution, it is important for the respective firm to specify it. Practically, having lesser customer interactions, City Fertility Center may recheck the interactions of patients. If all of the patients coming to the door are not favored there is a possibility of negative aspect in the market. On the other hand, it is not effective or valid to blame other managerial heads regarding a lower profit margin as there are some other possibilities. The initial problem statement may place the query if it is business supportive or ethical to treat an only registered patient or it will be better to manage all of the patients coming to the door. Rest of the IVF centers are following the same and this contrast has made a negative impact on City Fertility Center’s marginal patient interactions. At a glance, not registered patients are working a negative marketing tool that is also lowering the reputation and brand loyalty of City Fertility Center. There is no doubt that such issues are on managerial decisions as well as operational strategy. It is possible that the respective organization does not have enough resources to manage extensive patients in an emergency term, but in order to beat competitors, it is important in the context of Australian IVM support.

Another managerial issue is the unavailability of leading professionals to run specialist or management teams. It seems harder as well as ineffective for the nurses to manage operational expertise. Following the same, the service standard is getting harmed. In this concern, a better solution to City Fertility Center will be handing over responsibilities to lead management in replacement of nurses.

Finally, it comes for the expenses. Due to marginal patient availability, City Fertility Center has raised the budget of IVF and following the same distant budget, clinics are getting the same instruction. If a smaller budget clinic is claiming for higher expenses without having multinational activities, there will be lesser attentions of patients and individuals to get an entry. Therefore, it will be better to frame a new expenditure model or budget of IVF care that City Fertility Center gets more attention from clients (Garrison, 2010).