WHAT IS MANAGERIAL ISSUE
Managerial
problems are common in any organization having different hierarchies as well as
leading heads. It is not only a matter of communication gap, but there are some
other gaps that miscommunication and managerial issues are faced among
different heads. The respective case has reflected a miscommunication among
finance and marketing manager. City Fertility Center is operating in a highly
competitive market of Australia as there are countless firms operating in the
same base. Therefore, there is a possibility that based on outcomes or
operations, managerial heads may engage among conflicts. The problem statement
of the study has reflected the same issue while the finance manager is making
doubts about the operations of the marketing manager. However, it is not enough
to determine operational gaps based on outcomes or fewer interactions of
patients. It is also possible that the City Fertility Center is not making
enough support or not following efficient strategies to attract a large number
of patients (Hoejmose&Adrien-Kirby, 2010).
The
problem in the referred case has been identified as a gap between finance and
marketing manager. Having a lower profit margin in the last report, the finance
manager
has claimed that marketing activities of City Fertility Center are not up to
the mark. On the other hand, the market manager has justified that all of the
regulated marketing efforts are maintained in regular terms. Therefore, it is
very evident that without having marketing gaps, there must be some other reasons
that an extensive range of patients is not getting into City Fertility Center.
However, one of the gaps in the same field has been identified as marginal
patient treatment (Nyberg, 2011). The respective organization tends to make
support to the patients only those are registered with City Fertility Center.
In that concern, the productivity of the business seems to be marginal. The
major problems in the respective context are as follow:
• The communication gap between
different managerial heads
• Inefficient operational strategies
including treatment of restricted patients
• Unavailability of egg and fertilizer
support in the budget clinics
• Higher expenditure of IVM support
that is not affordable by individuals
Before
searching for a solution, it is important for the respective firm to specify
it. Practically, having lesser customer interactions, City Fertility Center may
recheck the interactions of patients. If all of the patients coming to the door
are not favored there is a possibility of negative aspect in the market. On the
other hand, it is not effective or valid to blame other managerial heads
regarding a lower profit margin as there are some other possibilities. The
initial problem statement may place the query if it is business supportive or
ethical to treat an only registered patient or it will be better to manage all
of the patients coming to the door. Rest of the IVF centers are following the
same and this contrast has made a negative impact on City Fertility Center’s
marginal patient interactions. At a glance, not registered patients are working
a negative marketing tool that is also lowering the reputation and brand
loyalty of City Fertility Center. There is no doubt that such issues are on
managerial decisions as well as operational strategy. It is possible that the
respective organization does not have enough resources to manage extensive
patients in an emergency term, but in order to beat competitors, it is
important in the context of Australian IVM support.
Another
managerial issue is the unavailability of leading professionals to run
specialist or management teams. It seems harder as well as ineffective for the
nurses to manage operational expertise. Following the same, the service standard
is getting harmed. In this concern, a better solution to City Fertility Center
will be handing over responsibilities to lead management in replacement of
nurses.
Finally,
it comes for the expenses. Due to marginal patient availability, City Fertility
Center has raised the budget of IVF and following the same distant budget,
clinics are getting the same instruction. If a smaller budget clinic is
claiming for higher expenses without having multinational activities, there
will be lesser attentions of patients and individuals to get an entry.
Therefore, it will be better to frame a new expenditure model or budget of IVF
care that City Fertility Center gets more attention from clients (Garrison,
2010).
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